We Speak Oakridge
Look for buttons, window signs and information sheets at local businesses!
Volunteer ambassadors for Oakridge / Westfir wear buttons that say “We Speak Oakridge”. They can answer your questions and tell you what you want to know. These residents have completed customer service training and been certified as deeply knowledgeable about their community. Visitors can get the inside scoop from these friendly community members – whether it is the local baker, the neighbor walking her dog, a gas station attendant or the ski-lift operator.
The “We Speak Oakridge” program is a grassroots effort to enhance visitors’ experiences, give voice to community pride and highlight the importance of tourism in Oakridge / Westfir.
Today’s economic impact of mountain biking and adventure tourism is significant to Oakridge / Westfir. Oakridge was once known as “The Heart of the Timber Empire” and Westfir was literally build around the lumber mill – but after the industry’s collapse in the 1990’s, the community had to redefine itself. Already a natural destination for mountain bikers and a hub for outdoor adventures, Oakridge quickly accepted their reputation as “The Mountain Biking Capital of the Northwest.”
As part of their identity “make-over,” the community worked to improve frontline relations with visitors and empower all their residents to contribute to the visitor industry. The “We Speak Oakridge” program bridges the gap between expert “local knowledge” and interested visitors. It’s Oakridge’s way of saying you are welcome and wanted in Oakridge!
How To Get Involved
Seasonal sessions are conducted on a wide variety of topics including birding, wildflowers, mountain biking, hiking, camping, skiing, snowshoeing and craft beer. This broadens all participants’ areas of knowledge. “We Speak Oakridge” trainings are offered at local business staff meetings. For more information contact Natalie Inouye at 541.484.5307.
After completing both “We Speak Oakridge” trainings and Oregon Q Care (a statewide customer service initiative), participants receive a “We Speak Oakridge” button for every area of expertise. Window stickers with the same designs as the buttons are posted in businesses where staff have completed trainings.
“We Speak Oakridge” information sheets highlighting frequently asked questions and unique opportunities in the Oakridge area were also developed for each area of interest. These laminated sheets are provided to frontline staff at Oakridge/Westfir businesses and even placed in some hotel rooms.